MICE tourism

Common card · No. 376598

The term MICE tourism (Meetings, Incentives, Conferences, and Exhibitions tourism) refers to a specific type of business tourism in which organized groups, generally planned well in advance, are convened for professional, commercial, or networking purposes. The MICE sector is a fundamental component of the "events industry" and includes a wide range of activities such as conferences, congresses, conventions, forums, summits, exhibitions and trade shows, seminars, symposiums, workshops, product launches, board meetings and shareholder meetings, executive retreats and incentive programs, recognition events, celebrations of corporate or organizational milestones, and team-building initiatives. According to Allied Market Research, the global MICE market is expected to reach $1.8 trillion by 2031, growing at a CAGR of 6.6%.. Most components of MICE are self-explanatory, with the possible exception of incentives. Incentive tourism typically involves organized trips offered by companies or institutions...

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