Three-martini lunch

Common card · No. 311707

In the United States, the three-martini lunch or noontime three-martini is a leisurely, indulgent lunch enjoyed by businesspeople or lawyers. It is named from the common belief that many people in the above-mentioned professions have enough leisure time and wherewithal to consume more than one martini during the work day. The three-martini lunch became particularly identified in popular culture with Madison Avenue advertising executives in the 1960s and 1970s, who supposedly became more creative after such lunchtime libations. The term is sometimes used in political debates on tax deductibility of business meals in the United States.

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