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Tru Kids
American business that owned the Toys "R" Us and Babies "R" Us brands
Tru Kids
Tru Kids, Inc. (; doing business as Tru Kids Brands) is an American retail and licensing company, established on January 20, 2019, after its lenders cancelled the bankruptcy auction and took over the Toys "R" Us intellectual property in October 2018. The company operates the Toys "R" Us locations in the United States, and licenses the Toys "R" Us brand to operators outside of the United States. The company owns the rights to the Toys "R" Us brand globally, except for Canada.
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