Common

Bassett's

Former British confectionery company and former brand

Bassett's

Common card · No. 406144

George Bassett & Co., known simply as Bassett's, was an English confectionery company and brand. The company was founded in Sheffield by George Bassett in 1842. The company became a brand of Cadbury Schweppes in 1989. The brand's final owner was Mondelēz International, which merged the brand with Maynards to create Maynards Bassetts in 2016. The company's best-known sweets, the Liquorice Allsorts, were supposedly created by accident in 1899, and in 1926 the Bertie Bassett mascot was created; Bertie continues to represent the product today. Jelly Babies were produced by the brand since 1918.

Read on Wikipedia · Image Glen Bowman from Newcastle, England, CC BY-SA 2.0

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