Amatonormativity

Uncommon card · No. 190529

Amatonormativity () is the set of societal assumptions that everyone prospers with an exclusive romantic relationship. Elizabeth Brake coined the term in her 2012 book Minimizing Marriage to capture societal assumptions about romance. The term has since become established in queer theory, literary studies, in self-help books for aromantic people, and popular science books about aromanticism. Brake sought to describe the pressure she received by many to prioritize marriage in her own life when she did not want to. Amatonormativity extends beyond social pressures for marriage to include general pressures involving romance.

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