Hagoromo Fulltouch Chalk

Common card · No. 274573

Hagoromo Fulltouch Chalk (Japanese: 羽衣フルタッチチョーク; Korean: 하고로모 풀터치 분필) is a South Korean-owned brand of chalk for blackboards, originally produced by Japanese company Hagoromo Bungu (羽衣文具). Production of the chalk began in 1932. It reached its peak sales of 90 million pieces of chalk a year in 1990 and achieved international popularity from the 2000s. The chalk has found particular favor among mathematicians and has been described as the "Rolls-Royce of chalk". By 2014, Hagoromo Bungu president Watanabe Takayasu, who had not chosen a successor, had declined offers from several Japanese companies to continue the brand and instead resolved to close the company. However, South Korean man Shin Hyung Seok, the founder of company Sejong Mall (세종몰) and the exclusive importer of Hagoromo chalk to South Korea since 2009, had a strong relationship with Watanabe. Shin was granted permission to continue production, receiving both the knowledge and equipment necessary for manufacturing. Since 2015, Sejong...

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