People for the Ethical Treatment of Animals

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People for the Ethical Treatment of Animals (PETA; PEE-tə) is an American animal rights and vegan non-profit organization based in Norfolk, Virginia, and originally led by Ingrid Newkirk, its co-founder. Founded in March 1980 by Newkirk and animal rights activist Alex Pacheco, the organization first gained attention in the summer of 1981 during what became known as the Silver Spring monkeys case. The organization opposes factory farming, fur farming, animal testing, and other activities it considers to be exploitation of animals. The organization's controversial campaigns have been credited with drawing media attention to animal rights issues, but have also been widely criticized for their disruptive nature. Its use of euthanasia has resulted in legal action and a response from Virginia lawmakers.

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