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Mad Fold-in

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Mad Fold-in

Common card · No. 206288

The Mad Fold-In is a feature of the American humor and satire magazine Mad. Written and drawn by Al Jaffee until 2020, and by Johnny Sampson thereafter, the Fold-In is one of the most well-known aspects of the magazine, having appeared in nearly every issue of the magazine starting in 1964. The feature was conceived in response to centerfolds in popular magazines, particularly Playboy. Explaining his original inspiration, Jaffee said: Playboy had a foldout of a beautiful woman in each issue, and Life Magazine had these large, striking foldouts in which they'd show how the earth began or the solar system or something on that order -- some massive panorama. Many magazines were hopping on the bandwagon, offering similar full-color spreads to their readers. I noticed this and thought, what's a good satirical comment on the trend? Then I figured, why not reverse it? If other magazines are doing these big, full-color foldouts, well, cheap old Mad should go completely the opposite way and...

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