Naming rights

Common card · No. 353650

Naming rights are a form of advertising or memorialization where a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often sports venues), typically for an agreed time. The term typically ranges from three to 20 years for properties such as multi-purpose arenas, performing arts venues, or sports fields. Longer terms are more common for higher profile venues such as professional sports facilities. There are several different forms of naming rights. For example, a presenting sponsor attaches the name of the corporation or brand into a traditional name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome and Smart Araneta Coliseum), whereas a title sponsor replaces the property's original name with a sponsor's chosen name (as with most sponsored sports venues), without referencing the previous name. Occasionally, the purchaser of naming rights may choose to donate the rights to an outside organization, typically one...

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