Hide the Pain Harold

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Hide the Pain Harold is an Internet meme based on a series of stock photos of András István Arató (Hungarian pronunciation: [ˈɒndraːʃ ˈiʃtvaːn ˈɒrɒtoː]; born 11 July 1945), a Hungarian retired electrical engineer and model. In 2011, he became the subject of the meme due to his overall facial expression and seemingly fake smile. Arató has been in and out of the stock photo and advertisement industry as a model since disclosing his identity. He took up travelling to Turkey and Russia for recreational purposes and kept a blog about his life and travels. The photos associated with such travels are said to be the cause of Arató's fame. While vacationing in Turkey, Arató decided to upload personal vacation photos onto social media site iWiW, which were noticed by a photographer.

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