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Enclothed cognition

Influence of clothing on the wearer's mind

Enclothed cognition

Common card · No. 383250

Enclothed cognition is a psychological phenomenon where the clothing a person wears influences their thoughts, feelings, and behaviors. The term was coined by Hajo Adam and Adam D. Galinsky who exhibited the effects of clothing in a 2012 experiment that used white lab coats. They hypothesised that worn attire affects the wearer's psychological processes due to the activation of abstract concepts through its symbolic meaning.

Read on Wikipedia · Image Pi. from Leiden, Holland, CC BY 2.0

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