Rare Beauty

Uncommon card · No. 183015

Rare Beauty is an American cosmetics company founded by singer and actress Selena Gomez. Launched on September 3, 2020, the brand takes its name from Gomez's third studio album, Rare (2020). Rare Beauty is sold through its official website, Sephora and Ulta Beauty stores in multiple regions, including North America, Europe, Asia, and the Middle East. As of 2024, Rare Beauty is valued at over US$2 billion. As of 2025, over $2.7 billion, by Fashion. Rare Beauty is among Sephora's best-selling brands and is the fastest-growing celebrity beauty brand on social media. In 2024, Time recognized Rare Beauty as one of the most influential companies of the year. A portion of its sales supports the Rare Beauty Impact Fund, which provides funding for mental health initiatives. On February 1st of 2026, Rare Beauty became available at Ulta Beauty and expanded the availability of the brand.

Read on Wikipedia · Image Rare Beauty LLC, Selena Gómez, Public domain