Corporate sociopolitical activism

Common card · No. 352469

Corporate sociopolitical activism (CSA) is a firm's public demonstration of support or opposition to a partisan sociopolitical issue. CSA has become increasingly prominent in the 2010s and 2020s, as firms have taken stances on issues such as climate change, racial justice, reproductive rights, gun control, immigration, LGBTQ rights, and gender equality. Some commentators use terms such as woke capitalism, woke capital, and stakeholder capitalism, to refer to forms of marketing, advertising, and corporate structures that pertain to sociopolitical standpoints apparently tied to social-justice and activist causes. The term "woke capital" was coined by columnist Ross Douthat in "The Rise of Woke Capital", an opinion piece written for and published in The New York Times in 2018. CSA is comparable to but distinct from two related firm activities: corporate social responsibility (CSR) and corporate political activity (CPA). Firms may engage in CSA to appeal to purpose-driven ideals, as well as...

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