Common
Global Privacy Control
Web technology for signalling legally binding notice to prevent sale of user information
Global Privacy Control
Global Privacy Control (GPC) is a set of web technologies that can be used to inform websites of the user's wish to have their information not be sold or used by ad trackers. Unlike the now-deprecated Do Not Track header, which was unsuccessful as it was ignored by third parties, GPC is intended to have legal force under privacy laws. GPC was developed in 2020 by privacy technology researchers including Sebastian Zimmeck, professor at Wesleyan University, and Ashkan Soltani, former Chief Technologist of the Federal Trade Commission, as well as a group of privacy-focused companies including the Electronic Frontier Foundation and Automattic (owner of Tumblr and WordPress). The development of GPC was initiated by a grant of the National Science Foundation, which will continue to support GPC until 2030.
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