Uncommon
2020s in fashion
The fashion of the 2020s represents a rejection of minimalistic 2010s fashion in favor of short-lived social-media trends and nostalgia for older aesthetics. It has been largely inspired by styles of the late 1970s to late 1980s, the late 1990s to mid-2000s, and elements of Modern Medieval fashion, boho-chic, Indie sleaze and mid-century fashions from the 1940s, 1950s and 1960s. The early and mid 2020s were driven by microtrends, social media influencers, and niche online communities that transformed internet aesthetics into the dominant tastemakers for fashion. Early in the decade, several publications noted the shortening trend cycles, niche revivals, and nostalgia cycles in 2020s fashion. The COVID-19 pandemic also had a major impact on the fashion industry and led to shifting retail and consumer trends. In the 2020s, many companies, including fast fashion giants such as Shein and Temu, began using social media platforms such as TikTok and Instagram as a marketing tool. Marketing strategies...
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