Common
Context collapse
Academic concept used in communication
Context collapse
Context collapse or "the flattening of multiple audiences into a single context" is a term arising out of the study of human interaction on the internet, especially within social media. Context collapse "generally occurs when a surfeit of different audiences occupy the same space, and a piece of information intended for one audience finds its way to another" with that new audience's reaction being uncharitable and highly negative for failing to understand the original context.
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