Common
Century Initiative
Canadian population growth lobby group
Century Initiative
The Century Initiative is a Canadian lobby group that aims to increase Canada's population to 100 million by 2100. This includes increasing the population of megaregions, which are interlocking areas with more than one city centre and a typical population of 5 million or more (e.g., the Greater Toronto Area, Greater Vancouver, and the National Capital Region). The Century Initiative was co-founded by Mark Wiseman and Dominic Barton, who also led the Advisory Council on Economic Growth under three-term Prime Minister Justin Trudeau. The Initiative was supported by former Progressive Conservative Prime Minister Brian Mulroney, and by influential Liberal Party advisors including advisors to former Minister of Finance Bill Morneau. The Century Initiative has been listed on Canada's lobbyist registry since 2021 and has organized meetings with the immigration minister's office, the minister's parliamentary secretary, and Conservative and NDP members of parliament.
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