Shein

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Shein ( SHEE-in; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a global e-commerce platform specializing in fast fashion. While the company primarily focuses on women's clothing, it also offers men's apparel, children's wear, accessories, cosmetics, shoes, bags, and other fashion items. Shein mainly focuses on Europe, Americas, Australia, and the Middle East along with other consumer markets worldwide. Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. The company is currently headquartered in Singapore. Known for selling relatively inexpensive apparel, Shein's success has been credited to its popularity among younger Millennial and older Generation Z consumers. The company was initially compared to a drop shipping business, as it was not involved in design and manufacturing, instead sourcing products from the wholesale clothing market in Guangzhou. Beginning in 2012, Shein began to establish...

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