Chicken sandwich wars
Rapid introduction of fried chicken sandwiches to American restaurant menus
Chicken sandwich wars
The chicken sandwich wars were a marketing trend in the United States during which numerous American quick serve restaurant chains introduced fried chicken sandwiches to their menus. The phenomenon began in 2019 when Popeyes and Chick-fil-A disputed which of them was first to serve such an item. Over 20 American fast food brands added fried chicken sandwiches to their menus in the following two years. The marketing trend contributed to a chicken shortage in the United States in early 2021, after which the trend faded.
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