Walmart+

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Walmart+ is a paid subscription service and loyalty program of Walmart that gives users access to additional services otherwise unavailable or available at a premium to other customers. Launched on September 15, 2020, the service primarily provides benefits such as free shipping on items purchased via Walmart's online store, free same day delivery for qualifying grocery and pharmacy orders from local Walmart stores, reward points ("Walmart Cash") on eligible Walmart and travel purchases, and early access to major sales. The service has also included benefits tied to third-party companies and services, including fuel discounts at Walmart, ExxonMobil, and Murphy USA gas stations, and bundled access to the ad-supported tier of either Paramount+ or Peacock. Walmart+ is positioned as a competitor to services such as Amazon Prime, Instacart, and competing delivery services offered by other grocery chains.

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