Toyetic

Common card · No. 429527

Toyetic is a term that describes the suitability of a media property, such as a cartoon or film, for merchandising tie-in lines of licensed toys, games, and novelties. The term is attributed to Bernard Loomis, a toy-development executive for Kenner Products, in discussing the opportunities for marketing the film Close Encounters of the Third Kind, telling its director Steven Spielberg that the film was not "toyetic" enough; this ultimately led Loomis to acquire the lucrative license for the upcoming Star Wars properties.

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