
Xbox (division)
Division of Microsoft focused on video games

Division of Microsoft focused on video games
Xbox (stylized as XBOX, formerly Microsoft Gaming, is the video game and digital entertainment division of Microsoft, an American multinational technology company based in Redmond, Washington. Established in 2022, it produces the namesake video game consoles and services, in addition to overseeing production and sales. Asha Sharma has served as the division's CEO since February 2026. Its game development and publishing operations include Xbox Game Studios, Activision, Bethesda Softworks, Blizzard Entertainment, King, and Mojang Studios. Activision and Blizzard Entertainment are publishing labels of Activision Blizzard, while Bethesda Softworks is the publishing label of ZeniMax Media. Prior to 2022, Microsoft had several different video game-related product lines, including Xbox hardware, Xbox operations, and game development studios. Microsoft Gaming was created with the announcement of Microsoft's plans to acquire Activision Blizzard to unify all of Microsoft's gaming groups within a...
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