Ike for President (advertisement)

Common card · No. 455462

"Ike for President", sometimes referred to as "We'll Take Ike" or "I Like Ike", was a political television advertisement for Dwight D. Eisenhower's presidential campaign in 1952. The minute-long animated advertisement was conceived by Jacqueline Cochran, a pilot and Eisenhower campaign aide, and Roy O. Disney of The Walt Disney Company, and produced by Disney volunteers. The ad's music was written by composer Irving Berlin. It begins with a bouncing "Ike" campaign button. Uncle Sam, dressed as a drum major, leads a parade, including a circus elephant, followed by a crowd of people with different occupations. Democratic vice presidential candidate John Sparkman, Secretary of State Dean Acheson, and President Harry S. Truman are depicted as Democratic donkeys. The spot's narrator concludes: "Now is the time for all good Americans to come to the aid of their country." The advertisement's memorable jingle turned "Ike for President" into a popular catchphrase; its final line was described by...

Read on Wikipedia · Image Roy Disney and Citizens for Eisenhower, Public domain