Content Authenticity Initiative
Industry advocacy coalition and Adobe corporate business unit
Content Authenticity Initiative
The Content Authenticity Initiative (CAI) is an industry advocacy coalition and corporate business unit of Adobe Inc. that promotes the adoption of digital media provenance and attribution standards. Founded to mitigate digital misinformation, the organization advocates for an open, interoperable framework to establish verifiable transparency for digital assets. The initiative engages in public education, industry outreach, and regulatory advocacy regarding digital safety and artificial intelligence (AI) transparency standardizations. Structurally, the CAI supports the deployment of specifications developed by two technical standards organizations: the Coalition for Content Provenance and Authenticity (C2PA) and the Creators Assertions Working Group (CAWG). To facilitate ecosystem adoption, the CAI develops and maintains open-source software development kits (SDKs) that allow software engineers to integrate provenance tracking features directly into third-party applications and digital...
Read on Wikipedia · Image Pia Blumenthal for Adobe, Public domain
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