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Blåhaj
Toy shark produced by IKEA
Toy shark produced by IKEA
Blåhaj (Swedish pronunciation: [ˈblôːhaj] ; lit. 'blue shark'; colloquially anglicized as , , or ; sometimes called IKEA shark) is a plush toy manufactured and sold by the Swedish company IKEA. The toy, modeled after a blue shark and made of recycled polyester, has maintained its status as a globally popular internet meme since the late 2010s. It also became a cultural icon in countries like Russia and China, played a symbolic role in Switzerland's same-sex marriage referendum, and gained significance within the transgender community. It has also been used as a mascot by IKEA in some regions.
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