One Chip Challenge
Spicy snack food challenge
One Chip Challenge
The One Chip Challenge was an internet challenge where participants had to eat an extremely spicy Carolina Reaper chip made by Paqui. After consuming the chip, participants then had to avoid eating or drinking anything afterwards for a set amount of time. The challenge was initially marketed by Amplify Snack Brands before being sold to The Hershey Company and suspended after a customer death in 2023. During the fall season from 2016 to 2023, the chip was sold in various packaging before being declared "sold out". The formulation changed annually with added peppers such as Trinidad Moruga scorpions, Sichuans and Naga Vipers. The challenge was tried by celebrities and social media personalities, and received criticism for negative associated health effects. In September 2023, Paqui's One Chip Challenge was discontinued when Harris Wolobah, a 14-year-old boy from Worcester, Massachusetts, died a few hours after he took the challenge. Paqui immediately withdrew and discontinued the chips from...
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