Clarence Avant

Uncommon card · No. 199765

Clarence Alexander Avant (February 25, 1931 – August 13, 2023) was a prominent American music executive, businessman and film producer. Widely recognized as "The Black Godfather", Avant's career was characterized by his advocacy for equitable treatment and compensation for African American artists in the entertainment industry. His efforts were acknowledged with his 2021 induction into the Rock and Roll Hall of Fame. Originating from Climax, North Carolina, Avant began his professional journey in the 1950s, managing Teddy P's Lounge in Newark, New Jersey. Under the guidance of Joe Glaser, a notable music manager of the era, Avant managed a diverse portfolio of artists, ranging from R&B talents like Little Willie John to jazz figures such as Jimmy Smith. In the 1960s, he founded Avant Garde Enterprises, marking a significant step in his contributions to the music sector. Avant was instrumental in the formation and oversight of several record labels, including Venture Records Inc. and Sussex...

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