Bud Light boycott

Rare card · No. 68314

A boycott of Bud Light, the top beer brand in the United States, began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman. On April 1, 2023, as part of a larger campaign to address Bud Light's decline in sales and attract younger audiences, Mulvaney promoted the company's Bud Light beer brand in a short video on her Instagram account during March Madness. The video triggered a backlash from American conservatives, including singer Kid Rock, who helped instigate a boycott against Bud Light and Anheuser-Busch more broadly. Proponents of the boycott described the sponsorship as "political" because it involved a transgender woman who had previously advocated for transgender rights. Several media outlets, including the Los Angeles Times and NBC News, described the backlash as anti-trans. In the month following the advertisement, Bud Light's sales fell between 11 and 26%, while...

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