Mile Sur Mera Tumhara

Common card · No. 404054

"Ek Sur" (transl. One tune) or "Mile Sur Mera Tumhara" (transl. "As our tune(s) merge together") as it is better known, is an Indian song and accompanying video promoting national integration and unity in diversity. The concept for Mile Sur was developed in 1988 by Lok Seva Sanchar Parishad and promoted by Doordarshan (then India's sole TV broadcaster) and India's Ministry of Information. The song was composed by Bhimsen Joshi and arranged by Louis Banks, with lyrics by Piyush Pandey (then an account manager and later, Chief Creative Officer Worldwide and Executive Chairman India of Ogilvy). The project was conceived by Suresh Mallik and Kailash Surendranath, was directed by Surendranath and recorded by people from all walks of life, including a supergroup of Indian celebrities—musicians, sports persons, movie actors. The national integration video was intended to instill a sense of pride and promote unity amongst Indians, highlighting India's different linguistic communities and societies...

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