Quiet luxury

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Quiet luxury is an aesthetic of dress and consumption characterized by understated elegance, high-quality materials and timeless styling, with no visible logos or other open markers of wealth. It is sometimes equated with "stealth wealth", "old money style", or "silent luxury", though usage may differ. Stealth wealth implies hiding money, whereas quiet luxury signals it discreetly. Quiet luxury style has been traced to the emergence of capitalist classes of Europe and America in the late 18th and early 19th centuries, who set themselves apart from courtly display through sober clothing, architecture and interiors. Streamlined, practical designs by Donna Karan and Miuccia Prada gave it a further form in the 1990s. The term became widespread in the 2020s, when conspicuous consumption lost acceptability in some affluent circles, while social media and television series like Succession brought the look to a wider audience.

Read on Wikipedia · Image Elvert Barnes, CC BY-SA 2.0