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Sol de Janeiro
Viral American skincare and fragrance brand
Sol de Janeiro
Sol de Janeiro is an American skincare and fragrance brand founded in 2015 by Korean-American Heela Yang. Sol de Janeiro products are inspired by Brazilian beach culture and are known for their signature scent base of pistachio and vanilla. The brand is majority-owned by Groupe L'Occitane, and literally means “Sun of January”. Jordan Saxemard was named CEO in April 2026, following the exit of founder and CEO, Heela Yang. After launching at Sephora in 2016, Sol de Janeiro grew through social media and influencer marketing, and became Sephora's top selling brand in 2024. The brand is best known for its Brazilian Bum Bum Cream and its Cheirosa fragrance mists. It has since expanded beyond Sephora to other retailers, including Ulta Beauty, and was recognized by Fast Company and TIME in 2024.
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