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The Oodie
Australian loungewear brand
The Oodie
The Oodie is an Australian e-commerce loungewear brand best known for its oversized, wearable blanket products. Founded in 2018 by entrepreneur Davie Fogarty, the brand gained widespread popularity during the COVID-19 pandemic and has since reported more than A$600 million in cumulative sales. The Oodie is part of Fogarty's broader portfolio of consumer brands, alongside his role as an investor on Shark Tank Australia.
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