Normal (store)

Common card · No. 254349

Normal is a Danish discount variety store chain headquartered in Skanderborg. It primarily sells branded personal care and cosmetic products, cleaning and household goods, confectionery, snacks and beverages at fixed low prices. The chain was founded by Torben Østergaard Mouritsen and Bo Evald Kristensen, with its first store opening in Silkeborg in April 2013. It subsequently expanded throughout Europe. As of August 2026, Normal's official store locator listed 1,095 locations across 14 countries.

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