Willy's Chocolate Experience

Rare card · No. 58031

Willy's Chocolate Experience was an unlicensed event based on Charlie and the Chocolate Factory that took place in Glasgow, Scotland, in February 2024, and gained worldwide notoriety for its poor execution. The event was advertised as an immersive and interactive family experience, illustrated on a promotional website with "dreamlike" AI-generated imagery. Visitors arrived to find a sparsely decorated warehouse, staffed by performers who had been left to improvise from an incoherent script and with inadequate props. Tension rose as visitors demanded refunds from the event's proprietor, and police were called to the venue. Willy's Chocolate Experience was cancelled after a matter of hours. The event attracted Internet and media attention globally, and was the subject of a documentary commissioned by Channel 5. It drew comparisons to the 2008 Lapland New Forest controversy, the 2014 Tumblr fan convention DashCon, and Billy McFarland's 2017 Fyre Festival.

Read on Wikipedia · Image AI generated, presumably by Billy Coull, PD