Influencer

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An influencer is someone who has the ability to alter the attitudes, behaviour, or decisions of others through authority, knowledge, position, or the nature of their relationship with the audience. Such ability is either inherent to their personality or is constructed by others for benefit. This benefit can be either social, personal, and or economical. The term 'influencer' is used in fields such as media, business, politics, religion, and communication, referring to people such as social media influencers, podcasters, public speakers, religious influencers, writers, and newsletter writers who have dedicated followings in various areas. One writer defines influencers as "a range of third parties who exercise influence over the organization and its potential customers." Another defines an influencer as a "third party who significantly shapes the customer's purchasing decision but may never be accountable for it." According to another writer, influencers are "well-connected, create an impact...

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