Hooked on Phonics

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Hooked on Phonics is a commercial brand of educational materials, initially designed to teach reading through phonics. First marketed on December 1, 1987, the program uses systematic phonics and scaffolded stories to teach letter–sound correlations as part of children's literacy. Over time, the brand has expanded to include a wide variety of media, such as books, computer games, music, videos, and flashcards. The current primary target audience includes individuals, some schools, and homeschooling parents. The product gained significant recognition during the 1990s due to extensive television and radio advertising.

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