Communication accommodation theory
Theory that people adjust speech style to listeners
Theory that people adjust speech style to listeners
Howard Giles' communication accommodation theory (CAT), "seeks to explain and predict when, how, and why individuals engage in interactional adjustments with others," such as a person changing their accent to match the individual they are speaking with. Additionally, CAT studies "recipients' inferences, attributions, and evaluations of, and responses to, them." This means when speakers change their communication style, listeners are interpreting such alterations. For example, when the speaker adjusts their accent to match the listener's, the recipient may interpret this positively, perceiving it as the speaker trying to fit in, or negatively—questioning whether they are mocking them. The basis of CAT lies in the idea that people adjust (or accommodate) their style of speech and nonverbal behavior to one another. Convergence is a form of accommodation in which there are changes in the kinesics (face and body motion), haptics (touch), physical appearance, chronemics (time use), artifacts...
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