Pierre Cardin (brand)

Common card · No. 385826

The Pierre Cardin brand is a French luxury designer brand that was founded in 1950 by namesake designer, Pierre Cardin. Initially a prestigious fashion house, the brand extended successfully into perfumes and cosmetics during the 1960s, added furniture and home decor in 1968, then acquired new products for licensing rapidly during the 1970s. By the late 1970s, his name could be found on over 2,000 products, ranging from bicycle accessories to wine and cookware to home furnishings to heaters and blow dryers. He would continue to add licensees during the following decade, even showing them all together in 1983 at a four-day event in Beijing. From 1988 onward, the brand was licensed extensively, and it appeared on "wildly nonadjacent products such as baseball caps and cigarettes".

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