Caitlin Clark effect
Term in women's basketball
Caitlin Clark effect
The Caitlin Clark effect is the increase in popularity of women's basketball attributed to American basketball player Caitlin Clark. During Clark's collegiate career with the Iowa Hawkeyes, she drew unprecedented public interest to the sport. In 2023 and 2024, her final two seasons at Iowa, her games set attendance and television viewership records. After Clark was drafted by the Indiana Fever of the Women's National Basketball Association (WNBA), analysts credited her for increasing WNBA attendance and viewership and reigniting the "Hoosier hysteria" phenomenon.
Read on Wikipedia · Image Erik Drost, CC BY 2.0
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