Surveillance pricing

Common card · No. 255920

Surveillance pricing is a form of dynamic pricing where a consumer's personal data and behavior is used to determine their willingness to pay. This form of price discrimination assesses price sensitivity for products or services based on an individual's characteristics and behaviors including location, demographics, browsing patterns, shopping history, and inferred emotional or financial states. The practice has been described as "personalized pricing", which has been taken to reflect an economic view that it adds value for consumers. It has also been described as personalized price gouging (similar to scalping) and has raised concerns over algorithmic discrimination, consumer privacy, digital redlining, and undermining price discovery. Proponents suggest the practice could be implemented in a manner akin to a progressive tax enabling price equity.

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