Más+
Sports and energy drinks by Lionel Messi
Más+
Más+, or Más+ by Messi, was an American brand of sports and energy drinks created and marketed by Más+ Next Generation Beverage Co. It was founded by professional soccer player Lionel Messi and debuted in Miami, Florida, on June 13, 2024. Más+ is affiliated with White Claw Hard Seltzer. In January 2026, Mark Anthony Brands announced that Más+ has been discontinued.
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