Frutiger Aero
Design style and Internet aesthetic
Frutiger Aero
Frutiger Aero () is a design style that was prevalent from the mid-2000s to the early 2010s. It originated in user interface designs but later influenced various other media. It was named in 2018 by Sofi Xian of the Consumer Aesthetics Research Institute, and reemerged in 2023 as an Internet aesthetic, becoming popular with Generation Z as an object of nostalgia. Frutiger Aero art features optimistic themes of technology in harmony with nature and often includes natural imagery, bright colors, and skeuomorphic elements.
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