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Curry Brand
Sub-brand of Under Armour in partnership with Stephen Curry
Curry Brand
Curry Brand is a brand launched by NBA star Stephen Curry in November 2020. The brand was a sub-brand of Under Armour, until their partnership ended in November 2025. In June 2026, Curry Brand entered into a 10-year partnership with Chinese sportswear company Li-Ning, expanding into basketball products, athleisure, athlete endorsements, and golf equipment. The brand focuses on basketball performance footwear, apparel, and accessories. Curry Brand is positioned as a competitor to Nike's Jordan Brand.
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