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Will It Blend?
2006 marketing webseries
Will It Blend?
Will It Blend? is a viral marketing campaign web series consisting of infomercials that showed demonstrations of the Blendtec line of blenders (particularly the Total Blender). In the show, Blendtec founder Tom Dickson attempts to blend items to demonstrate the power of his blender. Dickson started this marketing campaign after doing a blending experiment with a box of matches. The final video was made in 2020, shortly before the sale of the company to Wasatch Group.
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