Global Village Coffeehouse

Uncommon card · No. 155369

Global Village Coffeehouse (GVC) is a design aesthetic that was prevalent from the late 1980s until the early 2000s. The term was coined by Evan Collins, co-founder of the Consumer Aesthetics Research Institute, in 2018, to describe the illustration style. The aesthetic was epitomized by the décor of Panera Bread and often seen in the designs of 1990s corporations like Starbucks, Barnes & Noble, and Borders. The style was also common in Microsoft clip art during the mid-to-late 1990s, becoming featured in animations used in both online and paper-copy learning materials into the 2000s. It is described as having the appearance of "handcraftedness with ancient or tribal imagery, often with earth tones and vaguely nature-oriented motifs like trees, suns, and waves". The Atlantic staff writer Ali Breland described the aesthetic fad as "a reaction to the ascent of the early tech boom and invok[ing] an ambiguous bohemian warmth".

Read on Wikipedia · Image Kariyahunter, CC0