AG1 (company)

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AG1, formerly known as Athletic Greens, is an American company whose best known product is a brand of a daily health supplement in powder form of the same name. The company was founded in 2010 by Chris Ashenden, a former New Zealand police officer. The product is advertised as a green powder that combines multiple supplements to meet a consumer's nutritional needs. It heavily relies on influencer marketing, particularly on podcasts. Its usefulness as a dietary supplement has been subject of criticism, with critics questioning the company’s claims regarding the product's effectiveness, and high price.

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