Comfort Inn and Suites
American hotel franchise brand
Comfort Inn and Suites
Comfort is an American hotel brand launched in 1981 by Quality Inns International, which later became the Choice Hotels chain. It is used worldwide by its parent company and experienced significant growth during the 1980s in the United States. Originally targeted at economy travelers, Comfort was repositioned in the early 2010s as an upper-midscale brand. Choice currently operates three franchise formats under the Comfort logo: Comfort Inns, Comfort Suites, and Comfort Inn & Suites. Its competitors include Marriott's Fairfield Inn & Suites, IHG's Holiday Inn Express, and Hilton's Hampton Inn.
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