Beauty trends among American conservatives

Legendary card · No. 624

United States conservatives in the 2020s have demonstrated at least two notable beauty trends. The first is Republican makeup, also known as MAGA makeup, MAGA beauty or conservative girl makeup. This is the style and application of cosmetics by people (including both men and women) affiliated with Trumpism. The style involves eyeliner, mascara, rouge, and foundation that are heavily applied so as to make their use obvious. This style contrasts with the natural makeup style. Kristi Noem and Karoline Leavitt have been cited as examples. Suzanne Lambert, a comedian on TikTok, is credited with popularizing the Republican makeup concept through a video she made shortly after Donald Trump's victory in the November 2024 presidential election. White House Press Secretary Karoline Leavitt posted a video of her makeup routine on social media that showed her using some of the techniques Lambert had mocked. The other trend is known by the pejorative term Mar-a-Lago face, which is used to refer to...

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