Performative male

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The performative male (or perfomist), also sometimes called the matcha male, is an internet meme and stereotype that was popularized on social media in 2025. It refers to men who adopt a visual aesthetic that socially signals progressivism, feminism, and emotional sensitivity while otherwise not embodying those qualities. Examples of behaviors stereotyped as performative include reading books by feminist writers, listening to female indie artists such as Clairo, drinking matcha lattes, carrying a tote bag, and owning a Labubu. Performative men, as characterized by the stereotype, seek superficial romantic appeal with progressive women.

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