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Generative engine optimization
Digital marketing technique
Generative engine optimization
Generative engine optimization (GEO), also known as answer engine optimization (AEO) and artificial intelligence optimization (AIO), is the practice of improving visibility in responses generated by generative artificial intelligence (AI) systems. The practice influences the way large language models (LLMs) retrieve, summarize, and present information in response to user queries. This concept first appeared in response to generative AI technologies being integrated into mainstream search and information retrieval systems.
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